Ken Bleacher
The attention economy means the battle for eye balls feels more like a dogfight. Claap didn't want to pay influencers so they created their own.
The team at Claap work very hard. They're scrappy and make sure they don't waste any time. They'd rather piss some people off and get some laughs along the way than be just another tech startup. We worked together to invent Ken Bleacher The Feature Teacher, their in-house influencer they channel all of their feature updates, social content, onboarding videos, and pretty much everything through.
